South Actor Vijay Deverakonda has actively engaged in philanthropic activities to extend his support to people during the big COVID-19 pandemic blow initiating various drives. Speaking about his initiatives, the versatile actor had helped several middle class families through his unique drive – ‘The Middle-Class Fund’ executed by the Deverakonda Foundation and now Vijay has once again left us stunned with his sensitive nature. The Arjun Reddy actor has come up with an extremely thoughtful idea of opening doorways for small and local entrepreneurs through his eminent lifestyle brand – Rowdy.
As mentioned in The Indian Express, Vijay is the first star hailing from south to have his own lifestyle brand. Right from fashionable streetwear, lungis to slates and even phone accessories and has a plethora of products which are sold exclusively on their app.
Being aware of the economic crisis faced by small time entrepreneurs due to this world-wide pandemic, Vijay has decided to utilise his online platform inviting all local entrepreneurs and promote their innovative products through Rowdy.
In times, when we are all preferring local goods over foreign products on social media, Vijay Deverakonda has actually stepped forward to provide a platform for all locally made items through his brand. This man is undoubtedly winning our hearts over and over again.