Burger chain king Mcdonald’s has teamed up with hip hop artist Travis Scott to drop a hot new “Cactus Jack” meal. The campaign is part of Mcdonald’s attempt to boost leeway with Gen Z consumers.
As part of the promotion, Mcdonald’s employees are getting Travis Scott “Cactus Jack” t-shirts and hats. It is a $6 quarter pounder meal with bacon, lettuce, barbecue sauce, fries, and a Sprite.
To top that, the hip hop superstar has also launched a wave one of his capsule merch collection with McDonald’s. The limited-edition collection tips a hat to vintage campaigns with t-shirts, hoodies, and collectibles. More goodies will be announced in the week ahead.
Travis Scott and Mcdonald’s unlikely Golden Arches collaboration comes years after the food chain’s first partnership with Michael Jordan in 1992. Both parties are supporting charitable organizations during the month-long program.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” said Scott, who is reportedly a die-hard Golden Arches fan, having grown up in Houston eating at the chain.
“We are bringing together two iconic worlds,” said the “TKN” singer, adding that he “can’t wait for people to see what we have in store.”
Scott is one of the American industry’s leading rappers. His signature song “Sicko Mode” went to No. 1 on the Hot 100 in 2018. His last two albums Astroworld (2018) and Birds In The Trap Sing McKnight ruled the Billboard 200 chart.
Meanwhile, Travis Scott Mcdonald’s meal is available at all McDonald’s in the country, except for locations Alaska, Hawaii, and U.S. territories.
Check out the commercial for Travis Scott’s and Mcdonald’s “Cactus Jack” meal here:
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