TikTok launches #MatKarForward to fight fake news on social media
TikTok's #MatKarForward campaign aims at spreading awareness on fake news with Virat Kohli, Sara Ali Khan, Ayushmann Khurana and Kriti Sannon
India’s favourite video sharing app TikTok has launched a #MatKarForward campaign to discourage people from forwarding fake news. The one-minute video stars cricketer Virat Kohli, actors Sara Ali Khan, Ayushmann Khurana, and Kriti Sanon.
TikTok in their official banner wrote about fake news spreading like wildfire across the country. The app also urged citizens to double-check, report, block messages that are unverified.
For its awareness campaign, TikTok released a short clip from its Twitter handle. Directed and edited by Anurag Basu, the video starts with a conversation meeting the Virat, Sara, Kriti, and Ayushmann about the dangers of misinformation and how it spreads easily.
The clip ends with a message from all the stars asking people not to believe in fake information. They also urged them to be part of the solution and refrain from forwarding news that does not come from credible sources.