T-Series has been making a lot of headlines these days and all for the wrong reasons. The music giant recently shared a video of Atif Aslam’s ‘Kinna Sona’ on their YouTube channel. Following which the company faced severe backlash for uploading a video by a Pakistani artist. The video is now taken down from the T-Series official YouTube channel. The company has also issued an apology.
The backlash comes after the Federation of Western India Cine Employees (FWICE) and the All Indian Cine Workers Association (AICWA) had put a ban on Pakistan artistes from working in India.
According to reports by the Indian Express, T-Series issued a statement saying, “It has been brought to our notice that the said song has been sung by Atif Aslam and this song was put up on the YouTube channel of T-Series by one of our employees from the promotion team. He was unaware of his action and erred while putting up the song.” The music label added, “We condemn our mistake and apologize for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel. We also assure you that henceforth we will not be releasing or promoting work by any Pakistani artistes.”
The apology came after #TakeDownAtifAslamSong began trending all over social media. MNS Cinema Wing president Ameya Khopkar also tweeted a stern warning to T-Series for uploading the video.
WARNING TO TSERIES
Take down Pakistani singer Atif-Aslam song from your TSeries youtube channel immediately else we will take a major action against @TSeries. #TakeDownAtifAslamSong @itsbhushankumar @mnsadhikrut @rajupatilmanase— Ameya Khopkar (@MNSAmeyaKhopkar) June 23, 2020
T-Series has been embroiled in a lot of controversies following accusations from singer Sonu Nigam. He has accused the company of throttling talented artists and running a music mafia business.
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