Late actor Sushant Singh Rajput’s sudden demise has come across as a shock to the entire country. Not only in India, fans around the globe are mourning the loss of a young and talented actor. As his last film Dil Bechara premiered on Disney Plus Hotstar, within minutes of the release, the film’s IMDb rating climbed to 10. Meanwhile, with over 21 thousand votes, currently, Dil Bechara is rated 9.8 on 10.
According to funniestindian.com, it has also secured the topmost position on IMDb’s ‘Top Rated Indian Movies’ list leaving behind Kamal Haasan and R Madhavan’s 2003 Tamil film Anbe Sivam. Certainly, the young actor’s sudden passing away and the overwhelming sympathy has favoured the ratings, the surge in viewership can be also be established based on the fact that the film is not behind a paywall.
Shailesh Kapoor, CEO at Ormax Media estimates the AVOD (advertisement-based video on demand) segment makes up about 40%-60% of Hotstar’s user base. “According to our tracking research, the interest in the film and awareness about it is in fact higher than for any other OTT show or film released during the lockdown,” Kapoor told FE.
Gulabo Sitabo which premiered on subscription-based platform Amazon Prime Video is known to have grabbed a viewership of about 20-30 million over a month. Dil Bechara premiered on Disney+ Hotstar on July 24. Directed by Mukesh Chaabra, the film was Rajput’s last project.
Quite heartbreaking to write this, but the journey of Manav to Manny ends here!
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