SonyLiv’s ‘Undekhi’ slammed for its insensitive promotional gimmick

SonyLiv drew online flak for its disturbing promotional call on their latest show Undekhi. The platform has now issued an apology.

SonyLIV’s latest show Undekhi starring Dibyendu Bhattacharya and Harsh Chhaya has landed under hot water for its publicity stunt. A lot of people on the internet have claimed to receive phone calls from a distraught man named Rishi claiming he witnessed a murder in front of him. The call further hears Rishi saying the killers are now after his life. It is later revealed that the call is a promotion activity for SonyLIV’s new show ‘Undekhi’.

Many people have since then taken to social media to question SonyLIV’s insensitive promotional gimmick. Artistic Director Smriti Kiran on Twitter shared a worrying tweet tagging the Mumbai police regarding the same call. She later tweeted, “Shame on you
@SonyLIV I just got to know that this call is a promotional gimmick for your new show. I was on the floor breathless with panic when I got it. Are you out of your mind doing this??? @MumbaiPolice you must take action. This is appalling and unethical.”

Another user Sneha Bajpai took to social media and wrote, Sneha Bajpai tweeted, “#SonyLIV #sonylivoriginals #MumbaiPolice I want to report an insensitive and ridiculous promotional activity undertaken by #SonyLIV I got a call saying main rishi bol Raha hoon I need help I saw a murder and I recorded it and now they are trying to murder me.”

Actor Mini Mathur who also received the call slammed the makers for their unethical promotional activity. “Has everyone finally LOST THE PLOT??? Such a pathetic, insensitive marketing gimmick at a time when people are already on edge and anxious. What a blooming shame!” her tweet read.

SonyLiv Statement

 “If you have received a call for our show Undekhi & it has disturbed you we would like to sincerely apologize to you. This was a test activity that has gone out accidentally & our intention was not to cause any kind of discomfort or panic. We sincerely regret any inconvenience.”

Maharashtra cyber cell also warned the streaming platform to immediately stop running the promotional activity and also urged people to not panic if they received any such calls.

“It has come to our attention that a Sony Liv, a tv channel has used a tactic for the promotion of its new show by calling people and playing a disturbing voice recording. If you receive any such call, please do not panic and create rumors. We have instructed the channel to cease this promotional activity immediately,” their twitter post read.

Undekhi is a crime thriller that is centered around a cold-blooded murder and a cameraman who has it’s recording. The series has been receiving huge praise for its storyline from the audience and critics alike.

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