As India started emerging from the gloomy shadows of the Covid-19 crisis, Prime Minister Narendra Modi announced a ‘Vocal To Local’ Campaign which gave a nod to Indians to amplify extensive utilization of indigenous products and make India self-reliant. With regard to this, earlier, Kamdhenu Paints had launched a similar campaign ‘Be Indian Buy Indian’ products by promoting exclusively curated creatives on their social media platforms.
Moreover, India’s Union Minister of Textiles, Smriti Irani, on the occasion of National Handloom Day shared how handloom can provide a boost to our lives and surroundings, and urged people to spread the word regarding using handmade products .
The former model-turned-actor took to her Instagram account and shared photographs of herself dressed in handloom, saree to mask as she posed against a handcrafted wall decor that resembled Lord Shiva. She captioned the post, “Handloom can enrich our daily lives and surrounding in many ways; from clothing to furnishing to Masks in Covid times to wall hanging. Bring home handmade in India! I take pride in celebrating India’s legacy, I am #Vocal4Handmade. Are you? Share your pictures with pride in support of our weavers and artisans for we are #Vocal4Handmade.”
Besides Smriti, several other celebrities including Bollywood actors like Janhvi Kapoor, Vidya Balan, Kangana Ranaut and others shared pictures of themselves on social media sporting their favourite handloom clothing.
Today, on August 7, India is commemorating its 6th National Handloom Day in memory of the Swadeshi Movement which was launched on the same day in 1905. On this day, India’s handloom weavers, widely ranging from Kanjivaram to Pashmina, are honoured for their relentless contribution to India and to the handloom industry. As well all know, the historic Swadeshi Movement was launched to protest against the partition of Bengal by the British Government.