Netflix on Thursday took to social media to issue a formal apology after massive public outrage over the poster of its Original film “Cuties”. Over 50,000 people signed a petition asking for the company to remove the French film claiming that it sexualizes 11-year-old girls.
“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description,” the streaming giant tweeted.
Netflix apologizes for Cuties poster:
We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
— Netflix (@netflix) August 20, 2020
The apology came soon after netizens blasted Netflix over the movie’s French and US artwork. “So Cuties was a French film that went to Sundance. Netflix gets ahold of it, re-titles it something questionable, and slaps a hyper-sexual poster on it. I haven’t watched yet so I will reserve my feelings about the actual film… but the diff in the two posters says a lot,” one user wrote.
So “Cuties” was a French film that went to Sundance. Netflix gets ahold of it , re-titles it something questionable and slaps a hyper-sexual poster on it. I haven’t watched yet so I will reserve my feelings about the actual film…but the diff in the two posters says a lot. pic.twitter.com/2YkkCs05D2
— Blood Moonbeam (@BloodMoonbeam) August 20, 2020
Another person wrote: ”It’s interesting to compare the French version of the Cuties poster to the American version… like the French version has more ‘kids having fun!’ vibes, while the American version is just f******…. gross. I feel like the #Netflix marketing team has a lot to answer for.”
While social media did come in large numbers to register the outrage, this isn’t the first time Netflix had to face such severe criticism for its Original. Before Netflix’s Cuties it was 365 days, an erotic drama that was highly criticized on social media. “A woman falls victim to a dominant mafia boss, who imprisons her and gives her one year to fall in love with him,” reads the Netflix description. Critics bashed the film for its glorification of sex trafficking and kidnapping to teens and youngsters. Similarly, Indian Matchmaking received sharp outrage on social media for instigating gender and color stereotypes in the 21st century.
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