We are in the middle of an uncertain period and things are taking on different forms every day. To exemplify this situation, it was noticed recently when fast food giant KFC decided to exclude their famous “Finger Lickin’ Good” slogan in view of the current pandemic.
A report in CNN News confirms this. “We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment. The menu isn’t changing and the company said the slogan will return when the “time is right,” Catherine Tan-Gillespie, global chief marketing officer at KFC was quoted as saying.
The tagline will resume its place when things restore normalcy. The same report goes on to mention that the message created a ruckus at the onset of pandemic. Apparently, the Advertising Standards Authority received 163 complaints about a KFC TV advertisement in March, 2020 where people were sticking religiously to the tagline and licking their fingers.
Previously, the giant food chain created quite a roar after they paired with Footwear company Crocs and created KFC X Crocs Buket Clog– a limited edition shoes with a fried chicken imprint. According to CNN report, the shoes were to be made available in unisex sizes and priced at $59.99. Sadly, they were not received well by people on social media.