Kaun Banega Crorepati Season 12 Adapts To The New Normal, Goes Digital For Selection Process
KBC 12 online selection process breaks all records with increased participation
Kaun Banega Crorepati, India’s all-time favourite quiz show went virtual for the auditions of Season 12 and has witnessed unprecedented participation compared to previous years. With the imposition of the nationwide lockdown, the audition was organized digitally on the Sony LIV app. The platform has now updated that it witnessed more than 3.1 crore initial audition entries, and a 42 per cent jump in participation this year.
Amogh Dusad, Programming and New Initiatives, Digital Business, Sony LIV, said in a statement, “The auditionees for the exclusive digital selection process for KBC were at an all-time high. A 3X increase in the participants signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference for digital mediums amongst users. The process enabled us to reach out to a wider cross-section of the audience while innovating with the second screen initiative.”
As per reports in The Indian Express, the registration for KBC 12 commenced on May 9 and lasted for two weeks. Following the registration, the digital audition was instituted. The auditions comprised a General Knowledge test followed by a video uploaded by the participants. The details of the process were explained through a tutorial which was available on the digital platform.
Assessment for the final round will be based on the cumulative score, and participants with the highest scores will be capable for the personal interview. The selection of the Fastest Finger First contestants will be centred on the scores of the aforementioned selection process.
The makers are yet to announce a final date for the launch of Kaun Banega Crorepati 12.