Disney ends its historic association with 20th century Fox Brand
Disney drops the historic name from its 20th Century Fox brand after an association of over 73 years in entertainment industry. The film and Tv studio are credited to produce hit shows like Simpsons, Die Hard, Star Wars among others.
Walt Disney has officially ended its long-standing association with 20th Century Fox, one of the most recognized in the entertainment world. The news comes after the legendary Tv studios rebranded itself as 20th Television. The new name cuts both the “Century and the “Fox” from the studio’s name.
In January, Disney dropped the Fox name from its 20th Century Fox film brand. The company completed a $1.3 bn deal to buy the bulk of Rupert Murdoch’s Fox media assets in 2019. Disney has also renamed its other television studios including changing ABC Studios and ABC Signature Studios to ABC Signature while Fox 21 Television Studios will become Touchstone Television.
The new logo and graphics will appear on new episodes of 20th Television series from now on. The famous logo and title card will stay the same sans the left out words. The remaining assets from Fox such as Fox Entertainment, Fox Sports and Fox News are part of Fox Corporation and will remain the same.
“Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honoring their rich histories and the creative power of The Walt Disney Company,” Craig Hunegs, Disney television studios president, said in a statement.
Earlier this year, it was reported that Disney wanted to distance itself from Mr. Murdoch’s right-wing Fox News network. Disney being one of the biggest established names in the United States is also the owner of the ABC network.
Both the 20th Century TV and film rebrands retained the famous fanfare theme tune and searchlight logo. The merger between 20th Century Fox was created in 1953 between Twentieth Century Pictures and Fox Films. The film and Tv studio has produced some of the legendary blockbusters in Hollywood history. From Star Wars, Batman Series, Simpsons, Die Hard, and Home Alone; the list is endless.
Even with its logo and thematic music, the brand looks unrecognizable and incomplete.
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