Despite growing calls of boycotting Chinese products, companies like Xiaomi and OnePlus are still one of the top-selling brands in the country. The irony of the situation is not lost considering how last week some Indians vandalized stores that sell Chinese products while others are busy buying the newest edition of smartphones by the same brands.
The latest OnePlus 8 Pro, which went on sale the second time on June 18 was sold out within minutes of its launch. A report by Economic Times also quoted an e-commerce senior executive saying that “there is no dip in sales of Chinese smartphones and electronic products.”
The Chinese Boycott
Since the disastrous outbreak of COVID-19, the world blames China for not being upfront about the extent of the virus. The Indian social media has been flooded with videos and images of people breaking their Chinese television sets and smartphones. People also expressed their rage by down rating the famous Chinese app TikTok.
However, the situation took a turn for the worse when on 16th June 20 Indian soldiers were killed in a violent face-off with Chinese troops. The clash happened on the Chinese Border in Galwan Valley.
Celebrities and social media influencers have been urging people to stop using Chinese products and their applications. #BoycottChineseProducts #BoycottChina remains the top trend in India. Despite that, the statistics show over 80% of smartphones sold in India is made in China.
Other brands offering affordable smartphones in India cannot fill the void of Chinese products overnight. Meanwhile, reports of Micromax, a Gurgaon based smartphone brand is ready to launch affordable smartphones in the country. South Korean brand Samsung is the only other non-Chinese brand highly valued by Indian users. But even that cannot fit in the common Indians pocket without some serious price drop.
Brands Promoting Indianness
The real reason why Chinese smartphones remain all the rage is due to their ultra-high phones at affordable prices. These brands know to provide the perfect specifications at the right amount, which is a win-win on both sides.
Chinese brands also have a strong supply chain in India’s e-commerce. However, with the increasing hostility among people, many brands are in the race to prove their Indianness. Others are already disassociating themselves from their Chinese roots.
In a YouTube series titled AskMadhav hosted by Realme India CEO Madhav Seth, he said, “Realme is an Indian startup which is now a global MNC and is among the top 7 smartphone brands in the world.”
Watch the whole episode here:
Additionally, Poco India General Manager, C Manmohan also stressed the brand’s Indianness in a tweet.
“We will pursue this dream of providing the best experience with the help of our fans. Thanks to all our POCO fans and @IndiaPOCO team for bringing out the best,” his tweet read.
Started with an intent of making some amazing products for India. We will pursue this dream of providing the best experience with the help of our fans.
Thanks to all our POCO fans and @IndiaPOCO team for bringing out the best.
— C Manmohan #POCOForIndia (@cmanmohan) June 3, 2020
The situation in the valley remains tense. The Indian and Chinese troops are further in talks of a ceasefire.
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