BTS’ latest released single “Stay Gold” aims at capturing the Japanese market after a string of massive successful hits.
“Stay Gold” is part of BTS’ Japanese language album Map of the Soul: 7 ~The Journey~. The comforting track opens with youngest member Jungkook softly cooing, followed by some hip-hop chorus and pop production. Much like their previous songs, this provides a comforting chorus of smooth hook under deep meaningful lyrics.
Just recently, BTS made record sales history in Japan, the second-largest music industry in the world.
According to Japanese music chart Oricon, BTS topped its overall album-sales rankings for the first half of 2020. With the successful selling of the band’s latest k-pop album Map of the Soul: 7, the BTS sold 429,000 copies in Japan since February.
While BTS is no stranger to breaking records, this feat is particularly new and surprising. BTS’ record in Japan makes them the only foreign artist in over 36 years to top their album charts. The last artist to accomplish this was none other than Michael Jackson, with his iconic, mega-selling Thriller album in 1984.
The Oricon also revealed that “Stay Gold” of BTS’ Map of the Soul: 7 ~The Journey~ album that will be released in Japan and digitally worldwide on July 14. A CD version of the album will be available in the U.S. on August 7. The album will include new original songs as well as Japanese remakes of past Korean singles (like their Billboard chart hits “On,” Boy With Luv,” “Fake Love,” “Idol,” “Make It Right” and more).
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