India is currently in the worst phase of battling the coronavirus pandemic. Naturally, the industrial economy of the country has taken a huge hit. The Entertainment industry has unanimously decided to release films on OTT platforms to stop incurring any more losses. Akshay Kumar’s most awaited film Laxmmi Bomb which was set to clash with Salman Khan’s Radhe: The Most Wanted Bhai will now be released digitally. According to reports, Disney+Hotstar has bought the rights to this horror-comedy flick.
A report in Pinkvilla suggests that the movie has been sold at a whopping amount of Rs 125 crore making it the biggest ever Hindi film purchase for an OTT platform. However, the post-production of the film is yet to be finished so the release may take a one before being available on the OTT platform. The makers of the film are currently in talks with the government to give them some leeway to finish the pending film.
“The producers have taken a joint decision on calling the most minimum number of people to get their film ready. So the film won’t hit the OTT platforms at least till a month after the lockdown is lifted. So the release date isn’t decided yet,” said a source close to the film.
The movie is one of the highest-paid OTT releases in India. However, trade experts believe that the film would have minted a lot more if it released in theatres. The source told Pinkvilla, “Usually digital rights of a big film get sold at record prices of Rs 60-70 crore max. But since this film won’t have a theatrical release and will be straightaway sold to digital, they have fetched a huge price. Laxmmi Bomb has been sold for a staggering Rs 125 crore. But while the number is huge considering digital rates, what one must not forget is that it had the potential of earning over 200 crores at the box office, despite a clash with Salman Khan’s Radhe. So the total revenue that the team will make out of it, is much less.”
Akshay Kumar’s first look from the movie’s poster raised quite a few eyeballs. The King of Box office has time and again surprised fans with his versatile acting prowess and it seems this won’t be any different.
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